Client Details
Industry: Hair Salon
Services: Social Media Management & Content Creation
goals
Raise awareness of the salon & increase bookings.
Create a strong brand identity that matches their values of being an artistic, collaborative space, build on community and friendship.
approach
Monthly content days to ensure a cohesive stream of high quality visuals.
Utilise face-to-cam reels of the owner, sharing tips and the inclusive values of the salon.
Use consistent fonts & colours to establish a recognisable brand.
Optimise captions with keywords for better Instagram SEO.
Show the styling process to emphasise the tailored experience for each client.
By consistently sharing transformations, relatable moments from the salon chair, and content designed to spark curiosity and conversation, the account has grown in both engagement and visibility within the local area.
The result has been increased bookings, stronger brand recognition throughout the town, and the owner even being recognised in public from the salon’s Instagram presence.
ENV Salon came to me looking to refresh their online presence and bring more energy back into their brand. Through a combination of social media strategy and ongoing management, we focused on creating engaging, personality-led content that reflected the salon’s expertise, atmosphere, and community presence.
